Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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PR 101: Part 4 of 10 – Measurement

You’ve spent time and money planning a public relations campaign, with press releases and social media involvement, and now you need a way to measure its effectiveness. The problem is compounded when you notice there’s little money left for high-budget tools like surveys and ad-equivalency evaluations.

Does this sound familiar?

In Part 4 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer lists the simple ...

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PR 101, Part 2 of 10: Press Releases

There’s a war in the communications world, right now, between the terms “press release” and “news release.”

Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, ...

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