Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing.  As Hollywood’s magic PR campaign and star power launch the movie  to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

Deemed “nonessential” ...

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Disruptive Technology Wins in Public Relations

Some entrepreneurial startups succeed based on incredible customer service (ie. Zappos). Some businesses win based on an expectational marquee player endorsement (ie. Skull Candy & Blender Bottle). Some of the most fun public relations I’ve been involved with has been companies with truly world changing technology, like PilmerPR client SpotterRF.

On December 7, 1941 the U.S. Army at Pearl Harbor Hawaii was just trying out a new ...

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Obama vs Romney Social Video- What it Communicates

In a previous blog, I shared some thoughts about the important role Social Media plays in this year’s presidential election. As I noted, Mr Obama has a proven track record of swaying voters in mass with viral “new media.”

In PilmerPR‘s work for emerging companies, we counsel clients on best-of-class social media tactics proven to build community, get the word out, and ultimately attract prospects to the sales funnel. Business Wire has previously stated that even a ...

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Is Japan's Gov't Telling the Whole Nuke Story?

(Let me preface this blog entry with clarification on my thoughts on nuclear power. As a clean energy proponent, I think nuclear power has a place in our more sustainable future. This is based on years of weighing the upside/downside of known alternatives and the fact that there is no one single power solution without a downside.)

Now I feel better. On with the show. The media frenzy around Japan’s still unfolding tsunami/earthquake tragedy has the public riveted on ...

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