5 Tasty Tips for Perfecting PR Online

Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:

1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...

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Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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Google Combats "Content Farm" SEO Tactics

It’s a dirty trick in the SEO world: posting multiple “news stories” on a site with nothing but SEO keywords and/or content ripped from other articles. Google refers to them as “content farms,” and is changing its famous search algorithms to make sure they don’t rise above legitimate sites.

On January 1st, Google’s Principal Engineer, Matt Cutts, wrote the following on the Google Blog:

To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder ...

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Launch Your Business with "Lean Startup PR and Marketing"

As the economy recovers, entrepreneurs are launching their next great venture. But finances are still tight. By the time entrepreneurs like you pay for a web developer, SEO service, ad agency, media monitoring service, a handful of social media services,  and a PR firm, there is little left for the business itself. PilmerPR is helping solve the problem by introducing our comprehensive “Lean Startup PR and Marketing” service.

Lean Startup PR and Marketing combines the following services with a single ...

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Do YouTube? You can Afford it. Can You Afford Not to?

YouTube is now the 2nd Largest Search Engine in the World. That’s right, #2, ahead of Yahoo and everybody else except my former boss, CEO Eric Schmidt at Google.

A high impact video strategy doesn’t have to break the bank. It can get you seen in YouTube search results, but also help your business in the other ways:

  • Increased sales conversions
  • Increased organic rankings
  • Help customers understand your product ...
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PR 101: Part 5 of 10 – Watering Holes

Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition ...

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PR 101, Part 2 of 10: Press Releases

There’s a war in the communications world, right now, between the terms “press release” and “news release.”

Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, ...

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Business Blogging: Fad or Necessity?

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When “blogging” became a term a decade ago, many probably saw it as a short-living fad.  It was a hobby, not a credible business tool.

Times have changed, and many top businesses are seeing a positive return on investment by blogging.

Forty-five percent of the 2009 Inc 500 now maintain a corporate blog. That’s up from 39 percent in 2008, and 19 percent in 2007, according to research by the ...

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Utah Business Blog: Press Releases and SEO

Press ReleaseOnly ten years ago, press releases used to be one of the only ways to get your company’s name mentioned by the media. A painfully slow fax to newsrooms was the preferred way to get your press release to the media. Thanks to technology, today things are a little different and the value of press releases has significantly increased.

New services like PR Newswire and

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