Earth Day – Hats off to People Helping People

The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was ...

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CSR & Sustainability – The Growing Mandate

For years, PilmerPR has been at the forefront of Public Relations firms counseling cleantech and other clients its Rule #1 for Corporate Responsiblity: “First Be Good, Only Then Talk About Being Good.” While companies outside the U.S. have led the way in Sustainability planning, U.S. based companies are starting to “get the memo.”

Environmental Leader reports on this trend as follows:

“Two-thirds of corporate leaders ...

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New PilmerPR CleanTech Client Sports a Green Energy System

Humless LLC recently joined the PilmerPR firmament of clients seeking to clean and green the world. This thing is, Humless has really “evolutionized” how we look at green power for home use–especially for emergency preparedness.

Imagine your power goes out because you live in Joplin after the tragic tornado. Your  house is still standing, but the community is a wreck. It may ...

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Bono and the U2 Boys Greenwashing

bonoU2 has launched one of the largest, most over-the-top tour production tsunamis known to rock n’ roll.  189 trucks will roll cross the world supporting what’s sure to be a really big show. Their PR team swears the tour is green (story). I think this is a perfect example of what’s wrong with the growing support for buying indulgences (carbon credits). I can pollute like crazy, waste resources and then ...

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