Digital PR Content: Blogging Power Tips

In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.

The problem many companies have, then, is not with deciding to blog – it’s getting started. Second tip for what to blog Continue Reading →

PR Student – What they won't teach you in school

PilmerPR has supported our local universities (BYU, UVU, & UofU) by hiring dozens of interns over the years. We are so pleased to have helped launch many successful careers by teaching world-class public relations discipline and best practices.

Here are a couple of tips for new college PR students that you may not hear from the professor:

1) Think like an entrepreneur: How to leverage public relations to drive traffic to the sales funnel
2) Think ROI. Measure everything & be accountable
Continue Reading →