Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging ...

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How to Blog is Hot – Crucial to Online Content Marketing

Blogs and How to Blog are hot. Why? Done well, blogs as inbound content marketing draw traffic to the sales funnel and close the deal. According to a recent HotSpot survey, online conversion rates correlate closely to blog frequency. That means more customers for you.

 

 

This may not be news for everyone, but certainly a metrics-based look at why your company should blog. For the last few years the interest in How to Blog has risen dramatically.

Helpful ...

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Content Marketing, Blogging, SEO, & PR are Close Cousins

Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog?  “How do I blog?  Why do I need to pitch bloggers and do guest blogs. As a component in a well crafted public ...

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U.S. Navy and DoD invite SpotterRF to Stiletto demonstration

SpotterRF Radar News: The U.S. military is very careful how it speaks in public about specific technology used in the field. So, it’s very pleasing to see the Department of Defense’s public announcement involving our client SpotterRF along with today’s DoD approved SpotterRF announcement. Utah PR firm, PilmerPR, and our Utah client, SpotterRF are close neighbors.

SpotterRF was one of 15 industry ...

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It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets ...

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PilmerPR Celebrates 10 Years Delivering Top PR & Marketing Results

PilmerPR Celebrates
Content Marketing among New Services Delivering Results for Emerging Companies

 

SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…

“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and marketing services,” ...

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SpotterRF Signs New Partners as New Awards Pile Up

News Coverage of this announcement:

SourceSecurity.com

Military and Aerospace Electronics

PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, the company ...

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BBB – New Phishing Scam Messing with your Public Relations & Online Reputation Management?

This Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB).  As a public relations firm offering Online Reputation ...

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New Years Publicity Outside New York – What’s a Moon Pie?

New Years in New York City includes the big Times Square  ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:

Mobile Moon Pie Drop

Atlanta Peach Drop

Dillsburg Giant Pickle Drop

Brasstown Possum Drop

Memphis/Nashville Guitar Drop

Miami Orange Drop

NYC Times Square – Still the Most Famous PR for New Years Celebration

More Fun New Years Drops ...

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Poll: Utah #1 Pro-business? So Says Wall Street Journal – Some disagree…

The diversity of reaction to news never ceases to amaze me, even though I’m in communications and PR Consulting.  For example, in response to what I thought was great Utah Marketing news, one Deseret News comment from “My2Cents” is instructive.

“It is not an award to be proud of, not for Utah and not for citizens. Its an award of oppression and ...

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