Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...Continue Reading → Share
Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:
1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...Continue Reading → Share
As the economy recovers, entrepreneurs are launching their next great venture. But finances are still tight. By the time entrepreneurs like you pay for a web developer, SEO service, ad agency, media monitoring service, a handful of social media services, and a PR firm, there is little left for the business itself. PilmerPR is helping solve the problem by introducing our comprehensive “Lean Startup PR and Marketing” service.
Lean Startup PR and Marketing combines the following services with a single ...Continue Reading → Share
YouTube is now the 2nd Largest Search Engine in the World. That’s right, #2, ahead of Yahoo and everybody else except my former boss, CEO Eric Schmidt at Google.
A high impact video strategy doesn’t have to break the bank. It can get you seen in YouTube search results, but also help your business in the other ways:
- Increased sales conversions
- Increased organic rankings
- Help customers understand your product ...