8 Steps to Begin Your Video Marketing Campaign

Video Marketing...the way of the futureThe art of visual storytelling is seeing a huge rise in popularity. But you must use it correctly for it to be effective. Think about the last time you read a book. What made it good? No matter what medium you are using be it visual, audio, written word or what-have-you they all bring to mind images. Visuals are a powerful tool.  The visual element of today’s ...

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Making a Difference on World Humanitarian Day

Corporate Social Responsibility (CSR) means making a positive difference in the world. Whether that means improving the environment, contributing to community causes, or using your expertise to help those in the greatest need, every company should leave the world better than they found it.

On August 19, World Humanitarian Day, two PilmerPR clients highlighted their efforts to do just that.

Humless, founded by South African immigrant Glenn Jakins, announced its “Light the Night” initiative,  focused on creating affordable clean ...

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Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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