Earth Day – Hats off to People Helping People

The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was ...

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"Doing" CSR – The Real Thing

I love this article on CSR. It focuses on what I’ve been teaching PR clients for years: “First  Be Good, then Talk about it.”

Greenwashing is just the environmental version of getting the order wrong, “talk about being good, before walking the walk.” We have a corporate responsibility to answer to Society, the Environment, and Stockholders (people, planet, profit).  We ...

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Pope Goes to Kenya – from Utah – CSR at its best

uvef_logoYesterday, I heard Louis Pope speak to the Utah Valley Entrepreneurial Forum (UVEF.net) as he received recognition as Social Entrepreneur of the Year. Louis thinks globally, about our back yard in Utah, about our back yard to the world. In his acceptance remarks, he said more than a billion people live in extreme poverty-less than $1/day. However, his comments were not gloom and doom. He spoke of the net reduction ...

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