PR, especially Digital PR (content marketing + online PR + social networks + visual = AWESOME!) is changing at light speed. We have to evolve with it. This came into focus when I lunched with a former supervisor who helped me get a start in the industry when we both worked for Eric Schmidt while at Novell. She is just getting back into the public relations field, having taken 10+ years off to raise wonder daughters. What a brave and awesome choice every stay at home parent makes. At our lunch, I found myself just pouring out all of the is new stuff PilmerPR has mastered over the past decade–there was a lot of stuff. YouTube, Facebook, Twitter, eBooks, Search Algorithms, Conversion Rates, Analytics, Aggregation, Curation, the list went on and on. The student had become the teacher. Well she’s still my heroine and I’m soooo grateful for my many mentors over the years.
So, long story short short, we are all still learning or we are growing irrelevant. Below are 3 Digital PR Tips I give full credit to PRWeb for supplying. Perhaps they may assist your Digital PR efforts:
1) Style May Change, But Brands Should Stay the Same.
Nike is an optimal example of a company that remains true to its core values, but stays relevant as style evolves. The company sets trends in advertising, often earning coverage based on its new campaigns and sponsorships. Nike never drifts away from its main purpose: Bringing inspiration and innovation to every athlete in the world.
2) You’re One in a Million! Now Go Tell Everyone.
Find what makes your brand unique, then follow in the footsteps of Red Bull. The company knows that people drink its energy beverages to not only stay awake, but also to experience life. Its content series focuses solely on things that are exciting and energetic, from music to extreme sports. As a result, the company generates more visibility and sales with these campaigns, all while supporting its core brand message of energy. (FYI- extreme energy drink may damage your health)
3) Listen and Co-create.
Top auto manufacturer Ford understands that successful branding aligns with customer desires. The company’s Ford Fiesta Movement succeeded because the company listened to and provided a stage for its core customer base. A thousand Fiesta drivers created easily shareable and relatable content (short videos, posts and photos) that were both useful to and supportive of the brand.