Today’s headlines quote outgoing BP CEO Hayward as saying the company’s response to the Gulf Oil Spill “has been a model of good social corporate responsibility.” From my PR chair, I think this is the capstone faux pas from the Brit. Even if he is correct, I don’t think anyone believes it. In fact, I suggest that for the next year or two any claims by BP regarding corporate social responsibility (CSR) or going Green will be totally unbelievable to the public. And, their Crisis Communications consultants can quote me on that.
What do you think?