"Doing" CSR – The Real Thing

I love this article on CSR. It focuses on what I’ve been teaching PR clients for years: “First  Be Good, then Talk about it.”

Greenwashing is just the environmental version of getting the order wrong, “talk about being good, before walking the walk.” We have a corporate responsibility to answer to Society, the Environment, and Stockholders (people, planet, profit).  We do that by first “doing”, not talking about doing before doing.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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