For centuries, dictators and tyrants have depended on controlling the information consumed by their citizens. Control the propaganda, control the minds of the people. The printing press revolutionized access to information and history shows that empowered people were the result.
Now, Iran’s unrest demonstrates again that communication and information have the power to change the world. Although the regime with big guns may win this round, the Facebook and Twitter empowered youth of Iran have tasted freedom of the press in the Internet age. Things will change.
Whether you are a world leader seeking to win the hearts of the people or a company seeking to dominate an industry, effective use of social media in a well-orchestrated public relations campaign is just as important today as was the printing press of the past.
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