Environmental extremists do no favors for our planet when they ignore the long term human costs of going Green. There must be a balance of interests. Many felt ‘Gored to death’ by Al’s promotion of green practices while ignoring his own wasteful practices. The ethanol frenzy was rammed through Congress without taking into account the long term effect of diverting corn to fuel and the subsequent doubling of corn prices for the dinner table; neither did it take into account the damage to ocean life in the Gulf of Mexico from the increased runoff into the Mississippi river of fertilizer from our precious Iowa corn fields. The Congress for Racial Equality (CORE) recently implicated environmental energy policy as putting an undue and disproportionate burden on the poor.
Sustainability by its very definition requires the long view. Successful Corporate Social Responsibility (CSR) and Green practices, including Green PR, take into account the triple bottom line of People, Planet, Profits. Note that people are part of this equation. Yes, it is vital to our long term sustainability as the human race that we do more NOW to protect the planet and its finite resources. Yes, investors must make a profit in our capitalist society to draw in the necessary capital to fund cleantech, alternative energy, and other green innovations. And yes, not only do people deserve clean air to breath and clean water to drink, but we (rich and poor) need to be able to afford groceries for our families, gas for our cars and heating oil in the winter. We also deserve the national security derived from energy independence.
Government policy related to these issues must take into account the long term effects on People, as well as Planet and Profits to create a truly sustainable future. The Pickens Plan is an example of how the government should be approaching these issues. What do you think?Share