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Obama and Kanye – Off the Record

Obama and KanyeAfter the media frenzy about Obama’s comment regarding Kanye West’s actions during the VMA Awards, many people have questioned the relevance of “off record comments.” Who is at fault for Obama’s comments ending up on Twitter? Obama? The ABC News employees?

The LA Times referred to the situation as, “Obama, Kanye West and the trouble with Twitter.” However, according to most public relations professionals, the problem is not with Twitter or the ABC New employees, but rather with Obama. It’s not because he’s a democrat, but it is because he is a public figure.

When politicians, executives, or any other public figure speaks with the media, there are certain written and unwritten rules they should all know. These rules are not a secret, but a basic part of spokesperson training. One of those rules is that off the records does not guarantee you won’t read it in the paper.

Although CNBC granted an explicit agreement with the White House that Obama’s pre-interview chitchat was off the record, there are still certain things Obama should not have said. Public figures have to realize that off the record does not grant immunity and that social media is desperately waiting for their next comment. Read more at Utah Business Magazine



About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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