At PilmerPR, we’re pleased with the awards we’ve won and those with which we’ve helped clients receive broad recognition. One component of PilmerPR’s strategic public relations efforts on behalf of our clients is to seek out and apply for meaningful corporate awards. In a recent article, Darrell Zahorsky outlines some of the benefits of corporate awards as a public relations expansion tool that PilmerPR has focused on for years. In our view, awards can enable or enhance your company’s ability to:
- Reinforce corporate direction and branding
- Attract and retain talent
- Gain competitive advantage
- Obtain low-cost publicity among editors and larger target audiences
Conducting a campaign or enacting a strategy that you may deem to be award-worthy is only the first step. Investing time and effort to craft award entries with impact will greatly increase your chances with judges. Although the contribution of awards to a company’s bottom line may be difficult to measure, engaging in the process may prove invaluable for your business.
How else have you used corporate awards? What other benefits have you seen?Share