The Business Opportunity of Going Green

Today is Earth Day, which means you will probably hear a lot about companies “Going Green.”

Many executives and entrepreneurs wonder if it makes economic sense to do the same. How does Corporate Social Responsibility (CSR), in any of its manifestations (“Green” being just one), affect the bottom line?

John Pilmer, APR, recently addressed this issue at the 2010 Entrepreneurial Business Conference at Utah Valley University. This year’s theme was “Prosper in Hard Times… Opportunities Await!” John believes that there are many untouched opportunities to be a leader in CSR and Green business.

Sections from John’s full presentation are available in the video below. He provides solid examples of Utah companies that are making a difference to both the environment and investors, why CSR makes economic sense, and how it can garner national media attention for your business.

For a personal consultation on how CSR and Green initiatives can help your business, visit our contact page.

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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