The diversity of reaction to news never ceases to amaze me, even though I’m in communications and PR Consulting. For example, in response to what I thought was great Utah Marketing news, one Deseret News comment from “My2Cents” is instructive.
“It is not an award to be proud of, not for Utah and not for citizens. Its an award of oppression and poverty that the state should be ashamed to have. “Are you kidding, My2Cents?
The comment came in rebuttal to news this past week that MarketWatch at the Wall Street Journal named Utah the “brightest star” on the American flag. Why? Pollina Corporate Real Estate ranked Utah at the top of its list of Ten Pro-Business States for 2012.
From my chair “My2Cents” is likely hurting as one of many whose personal economy has seen no rebound yet. However, in my experience PR Consulting for start-up businesses, entrepreneurs would likely say this latest award is more evidence of good things. When compared to other states, Utah is leading the nation in job creation and pro-business government policies that promote “job creation” Mr. My2Cents.
Smart public relations planning must anticipate different interpretations of any communications. Building in answers to objections and differing reactions may prevent wildfires in the media for companies who intent is good. States and companies use awards like this Top 10 list to point out the positive about what they are doing.
Pollina says the Top 10 states listed below exhibited leadership that truly understands the importance of producing the best business environment, and thus the best opportunities for job growth and economic prosperity. All 10 top-ranked states should be held up as models for the other 40 states and the federal government.
2012 Top 10 Pro Business Rankings
Complete Deseret News Award Article
I for one like living in a pro-business state. It gives me a sense of stability for my family’s future. Agree?