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What Can A Blog Do For Your Practice?

It is the same story every time you think about it: you know your dental practice needs to get a leg up on this whole blogging thing, but the experience and research commitment are both lacking. There are simply not enough hours in the day to put this on top of the management while focusing on the logistics of a dental office. As the decision maker, you can make that change.

Why do I need a blog?

In dentistry, it may not be breaking news that most practices do not have a blog. This is your first clue that productivity has the potential to go through the roof if you jump on the wagon first. Blogs are effective means of advertising for a number of reasons:

  1. Paid advertisements are obviously funded by the organization for the express purpose of drawing clients. Consequently, the public’s trust for such ads is far lower than organic means such as a blog.
  2. When Search Engine Optimization (SEO) is a priority, you will show as a top search result in Google. Think of how many people use Google to search for local dental practitioners. Now think of the results if you were a top search result for your area. Case closed.
  3. Websites that have blogs receive 55% more traffic than those that do not. This translates directly into more clients and higher business returns (http://pilmerpr.com/how-to-blog/)
  4. Blogs help companies to be more transparent with the public. With this added transparency, your practice will be more trustworthy than competing organizations lacking a blog.

Blogs do not have to be one more thing to check off on your to-do list. Organizations such as PilmerPR, an integrative public relations firm, specialize in inserting custom content into dental blogs to boost SEO rankings. With the power of a search engine optimized blog at your fingertips, you are able to function at higher capacities than you ever imagined.