Public Relations Case Studies - PilmerPR
ElectraTherm
PilmerPR began public relations efforts for ElectraTherm by preparing for the commercial launch of the ElectraTherm Green Machine, a recovered energy generator that makes low-cost electricity from waste heat. Since ElectraTherm had not yet introduced their company or technology to the general public, PilmerPR began by framing a consistent message and public voice that would put ElectraTherm’s clean technology on the national stage. Read More about the ElectraTherm Campaign
Champions of Digital Literacy
Millions around the world face a technology gap, or “digital divide,” as technology advances rapidly. To address this gap, Certiport has become the world leader in promoting digital literacy — fundamental computing and Internet skills.
In an effort to bring more attention to the issue of digital literacy, Certiport created the Champions of Digital Literacy (CDL) program, which celebrates the achievements of individuals whose efforts have brought about the adoption of current digital literacy standards in schools, institutions, and communities. Read More about the Champions of Digital Literacy Campaign
AdvancedMD
With more than 20 years of experience, PilmerPR has worked with AdvancedMD to provide strategic communications counsel and press relations services. PilmerPR works with AdvancedMD’s marketing staff to position and promote the company, its products and services helping to raise the visibility at a time when the practice management software industry is becoming hugely competitive. Read More about the AdvancedMD Campaign
Certiport
PilmerPR professionals have worked with Certiport, an industry certification leader that prepares individuals and communities with relevant digital skills and credentials for the competitive global workforce. During this time, PilmerPR has implemented public relations campaigns targeting numerous local, regional, national and global editors adding value to Certiport programs currently available in 21 languages and 128 countries worldwide. Read More about the Certiport Campaign
Seastone
Seastone, the market leader in specialty gift card packages, chose PilmerPR to implement a public relations plan to increase visibility for the company and its innovative packaging. In just three months, PilmerPR implemented a full public relations campaign centered on making the “the gift card package.” The successful campaign included the creation and distribution of two compelling press releases, resulting in eight prominent stories in leading vertical publications. Read More about the Seastone Campaign