Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always ...
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your 
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And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that ...
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One ...
It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.
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1. Set yourself up as an expert-This comes from developing original content for your niche. Make sure that you are the leading expert in your area. Be the first to publish and share new findings with your readers. Make sure the information you do share is top quality and useful.
2. Share how to’s or step-by-step guides- Let’s face it, most people ...
Continue Reading → ShareWall Street Journal is the latest to position SpotterRF compact surveillance radar as a promising solution to growing domestic threats to critical infrastructure. Popular Science and others give these guys kudos for low cost solution for threats that could cost a mint. Here’s what they said:
Armed gunmen attacked a California electrical substation in April 2013, but it wasn’t until 2014 that the power industry confronted its problems with the physical security of the electric grid.
The industry’s weakness: Essential transmission equipment ...
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It will ROCK faster with the expertise of <a href="http://www want to lose weight.PilmerPR.com”>PilmerPR behind you.
Continue Reading → ShareThis September, PilmerPR was honored as one of the “Top 20 Public Relations Firms in Utah.” We are proud to have received this award and would like to thank the people of Utah for helping us get there. Below are 20 of the top reasons we love being a Utah Business.
- Low Energy Costs– Utah has one of the lowest energy costs out west and is quickly becoming a leader in green energy.
- Low Tax Rates– Utah is known for having low, ...
It’s the happiest season of all…and great for business!
One thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about. Below find five tips to get your marketing ready for the “most wonderful time of the year.”
1. Make sure to have a holiday plan- Don’t let the holidays sneak up on your business. ...
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