Ziggy PR Brand Rides Again – BYU’s, now Detroit’s African Lion

Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”

As the 5th pick in the 1st round, the Ziggy brand is ...

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Tech in the News: UTC names SpotterRF Winner – Utah Innovation Awards


UTC joins Popular Science, Government Security News, UVEF, and others honoring SpotterRF
SALT LAKE CITY- Eight innovations were announced as winners in the 11th annual Utah Innovation Awards program, presented by Stoel Rives LLP and the Utah Technology Council. This statewide program, is designed to recognize innovations and the Utah companies that ...

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iCloud & Simply Mac Reinforce iPhone PR – Sorry Android

There is nothing like great customer service to build great Public Relations (PR).  So, when this marketing and communications pro is on the customer side of a transaction, I notice the little stuff. After owning my iPhone 5 for only 100 days, the speaker stopped working.  By comparison, my previous Motorola Atrix 4G didn’t have  “infant mortality” hardware problems that I recall. Since leaving Droid for ...

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Awards! Entrepreneurs, Your Attention to Public Relations & 3rd Party Validation

UVEF is Accepting Nominations for The Top 25 Under 5 2013 Awards – good public relations

The UVEF Top 25 Under Five Awards have recognized the development of more than 200 individuals and companies, including Utah success stories like ZAGG, Agel Enterprises, Interbank FX, Seastone, Altiris, Omniture, and Xango among many others. Companies throughout Utah, five years old or younger, are invited ...

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25,000+ attend ISC West – On the Road for Fire Avert & SpotterRF – Public Relations (PR)

This week I joined 25,000+  security fans at the International Security Conference  in Las Vegas (ISC West). 1,000 exhibitors fought for attention with amazing marketing and PR dexterity.

I’ve been on the road doing event PR(public relations) for many entrepreneurial start-ups and some “big dawg” companies. Spreading the news about cool new technologies, new services, and basically awesome stuff! When with Novell, I accompanied some visionary executives including Eric Schmidt (of Google fame) and Chris Stone. On 9/11, I was ...

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How to Blog is Hot – Crucial to Online Content Marketing

Blogs and How to Blog are hot. Why? Done well, blogs as inbound content marketing draw traffic to the sales funnel and close the deal. According to a recent HotSpot survey, online conversion rates correlate closely to blog frequency. That means more customers for you.

 

 

This may not be news for everyone, but certainly a metrics-based look at why your company should blog. For the last few years the interest in How to Blog has risen dramatically.

Helpful ...

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Hats and Helmets off to Y Mountain / BYU

Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley  in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny  – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.

The Y next entered my life as a missionary in Wyoming while riding with a mission leader to our ...

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College Entrepreneurs Rock – even under water…

…And the judges say Underwater Audio is #1 among the Utah Student 25 entrepreneurs for 2013.  What Captain Nemo of Jules Verne’s 20k Leagues Under the Sea would have given for one of  these? More recently, I wonder how Michael Phelps would look jammin’ with this in the pool?

Underwater Audio takes iPod Shuffles from Apple and waterproofs them using a unique, proprietary process. Swimmers love how Underwater Audio’s waterproof iPod makes those boring laps fly by! In less than two ...

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Content Marketing, Blogging, SEO, & PR are Close Cousins

Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog?  “How do I blog?  Why do I need to pitch bloggers and do guest blogs. As a component in a well crafted ...

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