Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), ...

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U.S. Navy and DoD invite SpotterRF to Stiletto demonstration

SpotterRF Radar News: The U.S. military is very careful how it speaks in public about specific technology used in the field. So, it’s very pleasing to see the Department of Defense’s public announcement involving our client SpotterRF along with today’s DoD approved SpotterRF announcement. Utah PR firm, PilmerPR, and our Utah client, SpotterRF are close neighbors.

SpotterRF was one of 15 ...

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It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new ...

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PilmerPR Celebrates 10 Years Delivering Top PR & Marketing Results

PilmerPR Celebrates
Content Marketing among New Services Delivering Results for Emerging Companies

 

SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…

“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and marketing ...

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It’s a Content Marketing World – Content is King…again!

Content Marketing is Old School made “New” with the advent of Google Panda & Penguin algorithm rule changes. Let me explain. Before the Web, blogging, before social media, professionals relied on delivering killer content through press releases, brochures, letters, phones, etc to attract and communicate with key publics/target markets. The power of great content was diluted by online SEO “gamers” of search systems. Savvy web marketers maximizes PPC and organic search results to drive ...

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Brent Brown leads Utah business donation for school playground – CSR

I’m pleased to see this social responsibility (CSR) among our business clients like Brent Brown Toyota. And, a fun sidenote: Utah Governor Gary Herbert attended this school when he was a wee tike.

DAILY HERALD EVENT ARTICLE

As Toyota regained its global lead in December as the top-selling auto maker, Brent Brown ...

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SpotterRF Signs New Partners as New Awards Pile Up

News Coverage of this announcement:

SourceSecurity.com

Military and Aerospace Electronics

PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, the ...

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BBB – New Phishing Scam Messing with your Public Relations & Online Reputation Management?

This Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB).  As a public relations firm offering Online Reputation Management, I know ...

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CES – Consumer Electronics on the Edge – Vote

CES is the hottest show in town this week…at least in Las Vegas. But, tens of thousands crowd arrive on the anthill of activity that is sure to delight the “must have it” influencers ready to lay down cash to show off the latest gadget.  For entrepreneurs, venture capitalists, and big thinkers of industry, this is the “Mecca” of consumer electronics.  For my peers in marketing and public relations, it’s a chance to forecast how technology will empower companies, ...

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New Years Publicity Outside New York – What’s a Moon Pie?

New Years in New York City includes the big Times Square  ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:

Mobile Moon Pie Drop

Atlanta Peach Drop

Dillsburg Giant Pickle Drop

Brasstown Possum Drop

Memphis/Nashville Guitar Drop

Miami Orange Drop

NYC Times Square – Still the Most Famous PR for New Years Celebration

More Fun New Years Drops ...

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