Children with Autism Benefit from Christmas Party – Corporate Social Responsibility

Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience.  Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of ...

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David Letterman Needs my Dentist – Dodge – Crowns in an Hour

Two days before Thanksgiving this year, I learned not to dodge the dentist. I had a tooth bothering me and I knew something had to be done quickly if I was to enjoy that feast of all feast holidays. That day I sat in my dentist’s chair to tell Dr. Keith Dodge my sad tale. Knowing others sat in the waiting room and there was certainly limited time to do any significant work, I was a little more than ...

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Vivint’s Todd Pedersen Takes Entrepreneur of the Year at UVEF

Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.

“Dad said, Be the best service provider in the industry ...

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SpotterRF Wins Again – SSI Security Mag Rates Radar Perfect 10

Not quite Bo Derick, but pretty cool, nonetheless…SpotterRF’s Model C40 provides radar coverage for about $600 per acre, or $48 per linear foot for a perimeter. The radar is designed to integrate seamlessly with as few as one p/t/z camera to cover up to a 360° degree field of view. The product locates targets with advanced x-band radar technology, and automatically cues a p/t/z camera to assess the threat. Using a super-compact, IP-addressable C40 radar with just one camera ...

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Content Wins! The New SEO is the Old Public Relations – Write to Win Top 10

It’s more than backlinks and stuffing keywords. In the new school of SEO, it’s killer Content that wins and who better to write it than Online PR (public relations) pro’s?  If you ignore Google’s new search emphasis on ultra awesome content you may see your search results heading south like a duck in winter!

Public Relations firms, especially those with accredited, seasoned professionals whose English is their ...

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Social Responsibility – The Smokey Side at Walmart, Disney, & …

Poor Corporate Social Responsibility (CSR) rides again!

Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits.  I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.

Bangladesh police ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an annual ...

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Osmonds Honored in UVEF Hall of Fame – Public Relations That Has Lasted 50+ Years

 

Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out.

 

Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound.  It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, ...

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Popular Science – SpotterRF “Revolutionary” in Best of What’s New 2012

Radar – You’ve come a long way baby!

Popular Science calls it a “revolutionary product” for protecting soldiers and the public. Popular Science Magazine’s Best of What’s New 2012 Award goes to PilmerPR public relations client SpotterRF for their compact ground surveillance radar. This new product is a peek behind the advanced tech curtain where tremendous public risk exists.

The prestigious award ...

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Sandy Storm Triggers Crisis Management Plan / PR – Donate to Red Cross

What public relations entity has the media relations influence, the green pr prowess, the

social media PR moxie, and the connections in crisis management planning to garner 4M Twitter hits (in 24 hours leading up to impact), shut down Broadway and the world’s largest stock exchange, cancel 15,000 flights at major airports, garner more ...

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