Paul Allen (the Lesser) and … – Entrepreneurial Roots of Ancestry.com

In my public relations and Utah marketing work with PilmerPR, I’ve passed a hundred times by the business park area where Ancestry.com, Vivint, TNI, and a hundred other emerging entrepreneurial companies started. I’ve done PR consulting and media relations for many of them.  This week Forbes, among many others, reported that Utah-headquartered genealogy software firm Ancestry.com  entered an agreement to be acquired by an investment ...

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Guerilla PR – National Geographic Feeds Red Bull – Stratos PR Frenzie

Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive

As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.

Denmark, Norway, & France have banned the sale of Red Bull.

Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)

Guerrilla PR 101: Today, PR online masters Red Bull today sent jumper Felix Baumgartner into the record books as the man to fly the fastest ...

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Environmental PR – New Client – Fish, all of them!

Environmental PR Primer:

Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.

Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:

Price/lb.

$17.99     Ahi Tuna    

$13.99     Ono

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5 PR Press PitchingTips

One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in hundreds ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming ...

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Businessweek – Vivint Acquired by Blackstone — Validation for Utah Entrepreneur in Orange Cap

UPDATE: Since writing the article below I asked Todd Pedersen the following:

What’s the likelihood of Blackstone growing the Vivint HQ outside of Utah?

Todd’s answer: “Zero. I’m not moving.”
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From my home office I can almost see the Vivint headquarters in Utah Valley’s River Bottoms.  I’ve watched with some amazement as this  small entrepreneurial start-up has grown into a ...

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ASIS AWARD ACCOLADES TO SPOTTERRF C40 FOR 1st RADAR UNDER $12K

Our Public Relations client SpotterRF is in the news again – 24/7 All-Weather 20 Acre Wide Area Coverage for Critical Infrastructure & Public Protection

OREM, Utah—September 5, 2012— On the heels of receiving the prestigious ASIS Accolades 2012 award, ...

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Poll: Utah #1 Pro-business? So Says Wall Street Journal – Some disagree…

The diversity of reaction to news never ceases to amaze me, even though I’m in communications and PR Consulting.  For example, in response to what I thought was great Utah Marketing news, one Deseret News comment from “My2Cents” is instructive.

“It is not an award to be proud of, not for Utah and not for citizens. Its an award of oppression and poverty that the ...

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Online Reputation Management – Around the World in 8 Seconds

One of the fun movies of my childhood was “Around the World in 80 Days.” Set in the early days of automobiles, it highlights the huge challenges of circumnavigating the globe. Today, I have to laugh that we can circle the globe online in more like 8 seconds–a little faster than back “in the day.”

Just as transportation now moves at multiples of the speed of ...

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