Environmental PR – New Client – Fish, all of them!

Environmental PR Primer:

Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.

Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:

Price/lb.

$17.99     Ahi Tuna    

$13.99     Ono

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5 PR Press PitchingTips

One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in hundreds of ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming ...

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Businessweek – Vivint Acquired by Blackstone — Validation for Utah Entrepreneur in Orange Cap

UPDATE: Since writing the article below I asked Todd Pedersen the following:

What’s the likelihood of Blackstone growing the Vivint HQ outside of Utah?

Todd’s answer: “Zero. I’m not moving.”
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From my home office I can almost see the Vivint headquarters in Utah Valley’s River Bottoms.  I’ve watched with some amazement as this  small entrepreneurial start-up has grown into a industry “dominator”–I  say that with my best Arnold Schwarzenegger accent.  Today’s news of Blackstone’s acquisition of the company for around $2B tops ...

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