Today’s culture moves on so quickly from one thing to the next that it is nearly impossible to keep the attention of consumers. Despite these changes, earned media remains one of the most effective ways to convince consumers that your product or service is the best. If you aren’t careful and effective with your earned media then your sales will spike for a few days and then drop off. ...
Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.
Earth Day was created more than ...
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Millennials can be difficult for many brands to reach – and if you want to stay in business you need to reach them. The secret is to go where they are. According to eMarketer, 71% of people between age 18 and 29 are actively using Snapchat. This new and rising platform can be an incredibly powerful tool for brands to reach people on a personal level. Here are some of the top ...
Social media is great because of its ability to spread a message to millions of people in just mere minutes. But it’s a double-edged sword that can either hurt or help you. When used properly it can grow your business exponentially, but when used incorrectly it can destroy your reputation in a heartbeat. Negativity spreads at least twice as fast as positivity. Don’t become a punch line on late night TV because you messed up a social ...
Continue Reading → ShareIn an increasingly online world the skills required for a Public Relations professional have significantly evolved from what they used to be. We no longer do all of our work in the newspaper and telephone conversations are becoming a thing of yesteryear. These five skills will help you take your PR from the 1920’s to the future and ensure your success.
- Web Skills: With almost half of the world’s population online now it is an absolute essential that every PR professional ...
Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great talent ...
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We get it, you’re just starting up and every penny counts, but don’t let that be the reason your small budding entrepreneurial venture skimps on marketing. While there are some things that can only be reached through a larger budget, you can still get big results for your business even with a small budget. You’ve just got to be ...
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In Honor of National Employee Appreciation Day today, we thought we’d give you the secret to keeping your employees happy. After all, “a happy employee is a productive employee.” Your employees are the life force of your business. Without them you wouldn’t be where you are and your life would be much more stressful. Why not take a day ...
Our CEO, John Pilmer was recently interviewed by New West.Net, a new regional business publication for the Rocky Mountain region. The publication focuses on news of the evolving west, what makes the region a frontier for technology and entrepreneurship and the vibrant culture of Montana, Idaho, Colorado, Wyoming, Utah and New Mexico.
We have always been proud to be a Utah based business and love the new life that ...
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We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.
While the Super Bowl is undoubtedly still one of the best ways ...
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