Social media is great because of its ability to spread a message to millions of people in just mere minutes. But it’s a double-edged sword that can either hurt or help you. When used properly it can grow your business exponentially, but when used incorrectly it can destroy your reputation in a heartbeat. Negativity spreads at least twice as fast as positivity. Don’t become a punch line on late night TV because you messed up a social ...Continue Reading → Share
In an increasingly online world the skills required for a Public Relations professional have significantly evolved from what they used to be. We no longer do all of our work in the newspaper and telephone conversations are becoming a thing of yesteryear. These five skills will help you take your PR from the 1920’s to the future and ensure your success.
- Web Skills: With almost half of the world’s population online now it is an absolute essential that every PR professional ...
Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great talent find ...Continue Reading → Share
We get it, you’re just starting up and every penny counts, but don’t let that be the reason your small budding entrepreneurial venture skimps on marketing. While there are some things that can only be reached through a larger budget, you can still get big results for your business even with a small budget. You’ve just got to be ...Continue Reading → Share
In Honor of National Employee Appreciation Day today, we thought we’d give you the secret to keeping your employees happy. After all, “a happy employee is a productive employee.” Your employees are the life force of your business. Without them you wouldn’t be where you are and your life would be much more stressful. Why not take a day ...Continue Reading → Share
Our CEO, John Pilmer was recently interviewed by New West.Net, a new regional business publication for the Rocky Mountain region. The publication focuses on news of the evolving west, what makes the region a frontier for technology and entrepreneurship and the vibrant culture of Montana, Idaho, Colorado, Wyoming, Utah and New Mexico.
We have always been proud to be a Utah based business and love the new life that ...Continue Reading → Share
We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.
While the Super Bowl is undoubtedly still one of the best ways ...Continue Reading → Share
It’s Valentine’s weekend, and whether you’re in a romantic relationship or not, love is in the air. It’s possible that one of your most important relationships is being neglected – the one between your job and you!
Consider this: You spend at least 24% of your life at work. For most people it is likely more. That’s a full quarter of your time that is accounted for in the office. Dedicating such a large chunk of time to something you don’t ...Continue Reading → Share
Corporate Social Responsibility (CSR) is something that you hear a lot about and know is important but maybe have been putting on the back burner. You can only run in the same 5k for cancer so many times before it starts to lose meaning for your employees. But CSR doesn’t have to be so cut ...Continue Reading → Share
As we’ve said before, company culture does matter. When people enjoy their work environment, they are more likely to put in their best effort – which produces the best outcome for the bottom line. If your company culture got away from you and isn’t what you want it to be, or (even better) if you are just getting started and trying to figure out what kind of company culture you want, now is the perfect time to change and ...Continue Reading → Share