PR Strategy: Building a Press List that Rocks!

As PR professionals, our ultimate goal is to get press coverage for our clients.  But not all press hits are created equally.  A truly successful PR campaign will result in a variety of hits in both small and large publications that cross all types of media.  The key is finding the most targeted publications, and then pitching the right editors.Depending on the company and their goals, the ...

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Green PR Ripple Effects

The older I get the easier it is to understand long-term consequences. As a father, my young adult offspring have heard many times about “ripple effects” – those unintended after effects of our actions – for good or ill. Well, ripple effects radiate out from the actions, or lack thereof, of companies, governments and people every day.  

Look at the ...

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PR Strategy: Do Actions Match Press Releases?

Governments and companies are jostling for position in the areas of corporate social responsibility, clean energy, and green.  Visionary players rightfully recognize the urgent need to clean up the environment, reduce oil dependency, and create a sustainable future for the rising generation. Savvy investors are pouring billions into companies and states that are serious about eco-innovation. In their haste though we’ve seen greenwashing and unmet expectations as organizations and their spokespersons rush to the

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Cleantech is a Bubble Waiting to Burst – Not!

An article at suggests the cleantech sector is a “bubble”, which is to suggest that the sector will implode at some point. That seems pretty short-sighted to me like saying “the global market for computers is about 5” back in the early days of that industry.

Cleantech will definitely have stock value corrections like any new sector, but you just need to understand the soon to ...

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Networking and Service is Good PR Counsel

When Marriott Alumni Magazine called asking to do a profile on me and PilmerPR I was flattered. When I saw the hard copy issue with our story sandwiched between stories on Stephen R. Covey and Bart Oates, I was humbled. In 1982 entering the Business Management program at BYU seemed like a good idea, but my mind was greatly unsettled as to the final direction of my career. That career has had some interesting ...

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5 Press Pitching Blunders

At last week’s monthly PRSA luncheon attendees sat at the feet of pitching guru and BYU national new director, Michael Smart. Since serving with Michael on the local PRSA chapter board, we’ve enjoyed sharing PR ideas and successes.  One passion we share is the need for developing a customized public relations package for each national editor we approach. Michael shared strategies to avoid the following common blunders ...

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