Social Responsibility = Profits

Numerous experts agree now that there is “gold in dem dar green hills” – put otherwise there is gold in green. According to noted environmental analyst Bob Willard “by integrating sustainability practices into their operations, small and medium-sized companies can increase their profits by at least 66% over five years.”  

That’s a bold statement, but is borne out by the ...

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Avoid PR Fluff in the New Year

More than 60% of reporters’ article content comes from PR firms according to a recent survey*.  That’s an enviable position of trust by any measurement. However, it should be remembered that these same journalists report that 38% of them open email primarily from “trusted sources.” This trust is gained by public relations professionals who customize pitches, know what the reporter writes about, and avoid “fluff.”  

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Success Secrets of Top Podcasters:

Web 2.0 media, social media, viral media, podcasting, blogging are all rapidly becoming familiar to savvy marketers and PR professionals. As part of a well thought out customized PR package these outlets coupled with effective SEO PR are vital to business success. Some time back Jack Herrington published an extensive list of ideas for becoming better podcasters. I’ve summarized what I feel are the best of the best suggestions for your perusal.  Continue Reading →

Reach Top Press Targets with Editorial Calendars

At PilmerPR, we use many PR strategies and tools to help clients gain headway in the press.  As this year comes to an end, publications have made their 2008 Editorial Calendars available – which reminded me once again of this valuable tool.  Any well-organized PR campaign should set aside some time to research and follow-through on Editorial Calendar opportunities. 

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Make and Keep Commitments – It’s Good PR

This past weekend I attended the UVEF Fall Social at Sundance. We very much enjoyed meeting movers and shakers launching innovative businesses. Our keynote speaker was Kevin Gallagher, noted speaker, philanthropist, auto dealer and creator of the new KeyPoint Life Success System.

Kevin’s remarks on the success keys of people, knowledge, and actions were insightful and motivating.   Continue Reading →

Mozy Follows Avamar with Investor Harvest Courtesy of EMC

When I sat with Mozy CEO Josh Coates in Walt Mossberg’s office in Washington, DC back in May of 2006 I could tell something special was happening. Walt was talking about timing a Wall Street Journal review of Mozy with the launch of a new product. He was convinced that Mozy was something special. Well, when one of the top tech reporters in the world responds like that in a product briefing, the

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