5 Press Pitching Blunders

At last week’s monthly PRSA luncheon attendees sat at the feet of pitching guru and BYU national new director, Michael Smart. Since serving with Michael on the local PRSA chapter board, we’ve enjoyed sharing PR ideas and successes.  One passion we share is the need for developing a customized public relations package for each national editor we approach. Michael shared strategies to avoid the following common blunders ...

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Social Responsibility = Profits

Numerous experts agree now that there is “gold in dem dar green hills” – put otherwise there is gold in green. According to noted environmental analyst Bob Willard “by integrating sustainability practices into their operations, small and medium-sized companies can increase their profits by at least 66% over five years.”  

That’s a bold statement, but is borne out by the ...

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Avoid PR Fluff in the New Year

More than 60% of reporters’ article content comes from PR firms according to a recent survey*.  That’s an enviable position of trust by any measurement. However, it should be remembered that these same journalists report that 38% of them open email primarily from “trusted sources.” This trust is gained by public relations professionals who customize pitches, know what the reporter writes about, and avoid “fluff.”  

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