Online newsrooms have been a great source for journalists to retrieve information for many years and according to Tek Group’s recent survey, journalists still strongly believe newsrooms are critical for organizations.
Online newsrooms provide journalists with press releases, photos, contact information, quotes and various other pieces of public information from the company.
The survey asked journalists a vast amount of questions regarding the importance of the content in newsrooms and how newsrooms are accessed. Some of the top numbers are listed below:
- 97% of journalists say a newsroom is important
- 92% of journalists prefer to receive news and story pitches via email alert
- 50% visit an online newsroom at least once a month and 15% visit at least once a week
- 93% said access to images in the newsroom are important
Although many companies share a lot of this information through social media, it’s important that newsrooms stay up-to-date with current and usable content for journalists to use.
Seventy-eight percent of journalists also said that it is important to gain access to social media accounts through the newsroom. Facebook had the highest percentage of social media sites that journalists visit for information on the company or organization.
Overall, journalists rely on newsrooms for information so it’s important to keep them up-to-date efficiently and provide effective content. Tapping into social media accounts will also help with followers to engage with your brand.
Pilmer PR can help you with developing and maintaining content for newsrooms. Find out more here.
The full presentation of the survey results can be found here.Share
About the Author:As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.