2008 Presidential Candidates Embrace Social Media

The Race for 2008 is uncovering an excellent case study in using social media in SEO public relations campaigns.  Political campaigns use advertising, public relations and marketing tactics to garner support across the nation.  This year, every candidate has utilized social media as part of a coordinated campaign.   And although the candidates spend millions of dollars, some of these tactics can be recreated by a small business hoping to reach their target audience through social media.

Here are just a few examples:

CNN joined with YouTube to broadcast presidential debates, reaching a whole new generation of voters who frequent YouTube but may not have otherwise gotten involved in the early race for the White House.  This format was specifically chosen to appeal to younger voters and early results show the younger generation is heading to the polls in droves.

From Mitt Romney to Hillary Clinton, many of the presidential candidates started a blog.  This format allows them to be more personal, post pictures and provide short insights into life on the campaign trail.

MySpace launched a U.S. political campaign site, and each candidate participated by creating a MySpace page.  John McCain’s MySpace page boasts 44,822 “friends,” or individuals who have chosen to read and participate on his page.

Barack Obama’s campaign recently announced they raised an impressive $32 million in January.  But a staggering portion of that money was raised online – $28 million.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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