Anyone for Good News? – Leading Economic Indicators Up


As a PR professional I consume a bunch of news. And, I must say much of today’s headlines are consumed with the negative. I hate that because self fulfilling prophecies are real. People become fearful and hesitant to act based on the tsunami of bad news gracing the headlines. Today, I would like to counsel organizations doing public relations to go against this negative trend. Make positive headlines. Here, I’ll go first:

 Oct 21, 2008 the AP reported that “The economy’s health improved for the first time in five months in September as supplier deliveries and new orders strengthened, a private research group said Monday. The New York-based Conference Board said its monthly forecast of future economic activity rose 0.3 percent, a better reading than the 0.2 percent drop expected by Wall Street economists surveyed by Thomson/IFR. “

 Now, your turn. What’s your good news?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

Add a Comment