Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle of sustainability.
PilmerPR clients like Progressive Power Solutions, M-Vac Systems, and US Synthetic really do make a difference before feeling the need to talk about how cool they are as protectors of the 3-legged focus of CSR: People, Planet, Profit.
Here’s an example of a program that I support.
Nearly 95,000 Rocky Mountain Power Blue SkySM customers supported 634,091,475 kilowatt-hours of western region renewable energy in 2013. For the environment, that’s equivalent to taking more than 74,000 cars off the road for a year!
Is this more “shell game” than real transition to clean energy? This “cause marketing” blogger seems to like the Blue Sky program. Another blogger indicates not all of the programs have been exactly pure. However, they seem truly supportive of Blue Sky. Kathy Van Dame reports Utah’s Blue Sky program has one of the highest participation rates of any such program nationwide.
More on Blue Sky.
Climate Change on the move: Iceberg the size of AtlantaShare
About the Author:As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.