Financial Times, Moscow Times, & 80% Corporate Responsibility

80% of the world’s largest companies now have a Corporate Responsibility Report per a recent article in the Moscow Times. In previous entries we have discussed that Green PR is a subset of Corporate Social Responsibility (CSR). Now CSR is being shortened to a term I like quite a bit more, Corporate Responsibility (CR). I think CR is a better umbrella term which encompasses the triple bottom line of CSR: Planet, People, Profits.

In tough economic times some companies find themselves trying to justify budget for going Green or socially responsible programs. As often as customers will listen,  I share the PilmerPR philisophy that CSR should be woven into the very fabric of who we are as a company.  This article I read today in the Financial Times does a great job of exploring the issues around commitment to CSR in today’s economic environment.

PilmerPR CR mantra: “First be good, then talk about being good.” In that order.

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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