As a marketer and public relations professional over the past decade, I’ve watched the Internet play an increasing role in corporate marketing strategies. When the World Wide Web and HTML had its coming out party around 1994, I created my first web page and learned what the slow, dial up Web of the day couldn’t do. In contrast, Web 2.0 media have now increased the importance of integrating the Internet into all marketing and PR. Blogs are an excellent example of this.
In our own business, a redesign and Search Engine Optimization (SEO) of the PilmerPR website has increased our monthly web traffic seven fold and increased the number of RFP’s coming to our door. The second most visited page on our website is our self hosted Blog. Although self hosting a Blog may not avail one of certain visibility advantages of other hosted sites, the SEO benefits of attaching your Blog to your company website increases Link Backs to the website, hence improving organic search engine rankings for your company.
Of course the content must be compelling and helpful if you want return visitors. Give me a call and I’ll share other ideas to make sure your Blog drives traffic to your website, including key word optimization.Share