Google Going Green

The San Francisco Chronicle reports Google will invest millions of dollars to neutralize their carbon footprint and drive down the cost of alternative energy. Sustainability is here to stay and this is one more example of companies seeing the value of a social responsibility strategy. 

Success in environmental sustainability will depend on a combination of individual, government and corporate efforts. As a practitioner of Social Responsibility and Sustainability PR, PilmerPR applauds these efforts. Having served on Google CEO Eric Schmidt’s PR team while at Novell, I see his vision in this initiative.  

Does Google’s Green initiative PR value? Absolutely! Will they make a difference? Time will tell. But, they have some brilliant folks over there and a creative environment that spawns revolutionary breakthroughs. I for one would love to help them promote their work in this area.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Lindsay  April 22, 2008

    It seems like sustainability and public relations are becoming a dominating pair. I am not surprised that a large corporation such as Google is delving into the trend of green pr…I am curious to see what other businesses follow suit and how this will impact sustainability.

  2. Larry Wilkins  December 11, 2007

    That stands for Whopping Outright Wow.
    Thanks for the phone call just now.
    Warm regards,
    Larry Wilkins


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