Idea – Use press stories in marketing collateral

I’m frequently asked by prospective clients to tie PR results to client sales revenue. Although good media coverage and the PR investment that made it happen may not always be tied directly to sales, reuse of good press in marketing materials is a tactic that leads virtually all of the Fortune 500 to continue to invest in press relations. Now Steve Rubel reports the Fortune 500 are beating small businesses to the punch in leveraging social media including blogging.

Press coverage is much more believable than advertising and consistently costs less over time. Such is the case for this feature in Chain Store Age for PilmerPR client, Seastone. This publication is read by 35,000+ and that’s good, but the bigger benefit  using may be using the article as 3rd party validation in your marketing and sales collateral or website or sales pitch going forward.

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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