John Pilmer Featured in Utah Business Magazine

Benefit LLC: To Be or Not to Be
John Pilmer, CEO, PilmerPR, LLC Sep 14, 2017

Corporate Social Responsibility (CSR) and Corporate Citizenship are popular current watchwords, the ignorance of which may cost your company customers. Paying attention to the triple bottom line of “people—planet—profits” is important for good business. One outgrowth of this market shift has been the adoption of the designation of “Benefit Corporation” by two-thirds of states—including Utah. Benefit corporations expand the fiduciary duty of directors to require them to consider non-financial stakeholders as well as the financial interests of shareholders. While there may not be direct tax incentive to becoming a Benefit Corporation, there is legal protection for doing good, even if it costs the shareholders money.

A handful of states have gone further to extend the “Benefit” designation to LLCs. Utah is considering such legislation. In my recent testimony on the subject before the Utah State Business and Labor Interim Committee, I came to an epiphany on the matter. As questioned by committee members, it seemed clear that most LLCs do not have a long list of shareholders (partners/members) who may take legal exception to the LLC’s focus on anything besides shareholder return. Therefore, what benefit is the designation for LLCs? Is it just a slick marketing ploy, as one committee member suggested?

Another committee member suggested that as a state, Utah is wise to promote good corporate citizenship and “doing good” by businesses. That is demonstrated by dozens of Utah businesses now contributing to disaster relief in and outside the United States. This concept resonates, but is there more? I would suggest yes.

“Benefit LLCs and the resulting annual report requirement focuses the company and informs the marketplace of its intentions,” said Steve Klass, director for P3 Utah, an organization advancing the triple bottom line. “We hope to see this designation take roots here to demonstrate leadership by the state.”

There are now some 4,000 Benefit Corporations in the United States. They must report annually not only to shareholders but to the larger community on non-financial goals and results. Many companies now use such efforts to differentiate from competitors not yet “getting the memo” on CSR. Shouldn’t LLCs have the same opportunity for competitive advantage?

“We want to encourage businesses doing good things in the state,” said Rep. Keven Stratton, bill sponsor and supporter for both the Benefit Corporation and Benefit LLC movement. “Allowing Benefit LLC designation recognizes and further encourages private-sector stakeholders to innovate and solve challenges faced in our communities.”

Originally published in Utah Business Magazine. To read the full article, click here.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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