Keep Your Headlines Short

BusinessWire recently passed on a note from Google – press release headlines should be kept under 22 words.

Many practices can help you gain headway on this leading search-engine, but there are no guarantees. So keep the headline brief to increase your Google juice.

Here are some recent release headlines for PilmerPR clients – all of them found Google success.

3DVO Launches 3D Modeling Service for Online Retailers

AdvancedMD Joins Physician Organization Market Providing Advanced Solution for Clinical and Financial Operations

Certiport to Enhance Digital Literacy & Scholastic Readiness of College Students

Seastone Chosen as Peanuts Licensee for Gift Card Packaging

PilmerPR always considers Search Engine Optimization (SEO), and we offer services to optimize your news. Here are some other great SEO tips, including using keywords, keeping your news fresh, and publishing press releases on your own website.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Debbie Kirgan  July 9, 2011

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  2. Layla Vrabel  July 9, 2011

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