Make and Keep Commitments – It’s Good PR

This past weekend I attended the UVEF Fall Social at Sundance. We very much enjoyed meeting movers and shakers launching innovative businesses. Our keynote speaker was Kevin Gallagher, noted speaker, philanthropist, auto dealer and creator of the new KeyPoint Life Success System.

Kevin’s remarks on the success keys of people, knowledge, and actions were insightful and motivating.  At one point Kevin shared a story about one of his mentors where he learned the embarrassing truth that most people including himself, though morale and good, treat some commitments lightly. He shared an example his mentor used to show just how easy it is for us to make, but not keep small commitments we make every day.  

For years I have strived to follow the words of Geothe (see below) to not only make big commitments, but to make and keep small ones. I believe that it is by making and keeping the small commitments, we build trust in others to believe we can keep the big commitments. Words to live by as we do our own Public Relations 

The Power of Commitment 

Until one is committed, there is hesitancy, the chance to drawback – always ineffectiveness, concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans – that the moment one definitely commits oneself, then, providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and materials assistance which no man could have dreamed would have come his way. Are you in earnest? Seek this very minute whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Only engage and the mind grows heated. Begin, and then the task will be completed.   Goethe

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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