Marketing & PR in Web 2.0 Time

Last week I moderated a UVEF panel discussion on “Online Viral Marketing & Public Relations in Web 2.0 Time.” I was fortunate to bring some of the brightest marketing minds in Utah to the table for a large crowd at the Novell campus in Provo.

NextPage VP of Marketing Cydni Tetro shared some compelling statistics on consumer online buying behavior. She challenged entrepreneurs to ask some tough questions before developing Internet strategies. What’s the market? What’s the objective? She spoke about the power of podcasts and other media to “create conversations” and meet the demand for interactive customer experience. She mentioned an incredible story about how a social media speech given in Europe by noted blogger Robert Scoble  appeared online around the world in five minutes. Dave Bascom, president and CEO of, told attendees customers now communicate across the world to gain product/service information. Getting in front of people when they are looking for accurate information is critical. Dave shared tips on how to improve Internet Search Engine Rankings for products and services. Serial entrepreneur Paul Allen shared his excitement about social networking’s access to millions of potential users cost effectively. He said there are 26 social networks with over 10 million users.  Paul founded World Vital Records (Family Link). Family Link launched a Facebook Platform application called “We’re Related” and recruited one million users in 29 days. George Wright, VP of Sales and Marketing for Blendtec shared his thoughts on how he has attracted 70 million viewers of their “Will It Blend” online viral marketing campaign on You Tube. Listen…

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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