McChrystal Not Spared by Caesar – What it Communicates

If President Obama had wanted to keep McChrystal in charge in Afghanistan, as a PR advisor I would write his speech as follows:

“Good morning, ladies and gentleman. Much has been said about recent comments and the ripple effects stemming from comments to the press by General McChrystal, who stands now by my side. The General and I have had frank and direct conversation regarding the issues at hand, which include the support of our Constitutional chain of command. The General has offered his resignation and sincere apology over the matter. I have rejected that resignation.

While the General comments were unacceptable and inappropriate by his own admission, I do not want ‘yes-men’ working for me and the American people. I expect, given our passion for freedom of speech, that there will frequently be disagreements over policy and strategy. I encourage the vetting of these differences in the right venue. We have all been reminded by this situation that the ‘right venue’ is key here.

Therefore, General McChrystal enjoys my continued support and we remind all those serving in the cause of Freedom that though emotions may run high at times, we will respect the rule of law and the chain of command vital to our success.”

Many think Obama looks like Ceasar feeding the gladiator to the lions – an unspoken message of don’t tell me what you think, just make me look good in public.

What do you think?

Should Obama fire McChrystal?

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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