Novell Cancels BrainShare User Conference – Apple Cancels Too



Novell cancels BrainShare users conference after 20 years. But, they weren’t the first (see Apple) and they won’t be the last. What do you think of that? Do you think they are running out of money or customers? Or, are they just taking precautions to survive a tough economy.

Prudent would be the first thing that comes to my mind when considering this decision. All companies should be conservative in their planning. Virtual conference would be the next thing that comes to mind. Virtual meetings (online)  are more sustainable and easier on the environment.

We will see more virtual conferences through Second Life and other online venues. However, some of us who crave face to face networking may have a hard time with the transition (can’t get used to that avatar concept). There are many benefits.  Saving time, travel costs, and archiving presentations online will be wins in the virtual world. A natural for high tech leaders.

 Once upon a time, I coordinated the PR team for the 2001 BrainShare (biggest ever) and had a $300k budget back then to attract 150 press who wrote 300 stories in the following 30 days. Multi million dollar events and taking a week out of one’s work schedule are harder than ever to justify.  From the  public relations perspective, the press want to  save time and money, too.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Douglas Phillips  January 14, 2009

    While I completely agree with the point you are making, I do want to point out that Apple pulled out of MacWorld, a show run by IDG. Novell cancelled BrainShare, it’s own show. The Apple equivalent of Brainshare would be WWDC (the World Wide Developers Confrence) which is normally in June and not cancelled (AFAIK).


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