Pickens Plan PR lands on 60 Minutes


One of the most sought after media targets for any corporate public relations plan is the news show 60 Minutes. So, I have great respect for T Boone Pickens’ PR team for landing him there this week. This story is a great in-depth look at the motivation behind the Pickens Plan. It asks the tough questions about his profit vs philanthropic motives. After viewing, I still like the Pickens Plan as a bridge to alternative energy and as the best short term plan for loosening the noose of foreign oil dependency around the neck of the United States.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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