PR Strategy: Endurance – Key to PR success

This past weekend I was excited to support my son’s first go at the Salt Lake City Marathon. He was pleased with the outcome as part of his long term objective to run a full marathon later this year. To prepare, he sought advice from successful runners, invested in great shoes, and trained for months. The positive outcome was predictable and satisfying as you can see from the smile on his face 

That same smile has appeared on the face of clients following PilmerPR counsel regarding “sustained” public relations strategies. While some new startups think to dominate their category with a single press announcement, clients like Certiport, Seastone, AdvancedMD among others have seen repeated excellent press coverage of their news due to long term commitment to turn of the PR volume. Whether working on Eco PR or SEO PR, the principle of Endurance is the same. 

Something to think about if you want your company to dominate.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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  1. pr strategy  April 30, 2008