PR Strategy – Generational Marketing – Boomers to Echo


Recently, I flew to beautiful southern California for a client conference. Project Insight put on a great event in a wonderful setting – much warmer than my home in Utah. On the last day of the conference we listened Generations expert Meagan Johnson and her presentation “Zap the Gap.”

Meagan is magnetic! And, she knows her stuff when it comes to the differences between The Greatest Generation, Silent Generation, Baby Boomers, Gen X, and Millenial (Echo) Generation. As a Public Relations and Marketing professional, as well as employer, I found this information vital to our work.

Let me know if you find it helpful.  Listen here

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


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