PR Strategy – Transparency & Trust

radical-transparent.jpgMany of the PilmerPR blog entries on GreenPR have made reference to the irresponsible practice of Greenwashing by some corporations. Regretfully, it isn’t only large companies and politicians who try to spin their dirty laundry to appear smashing white, while never using detergent.

A recent CNN article announced NASA’s transparency problems when it comes to Global Warming research. While the space agency’s policies have been “hailed for openness by the U.S. Government Accountability Office,” the news of NASA’s press office allegedly “mischaracterizing” the organization’s own global warming studies for political purposes is disturbing.

Transparency is about trust. If NASA, the U.S. government, or any company or individual wishes to earn our trust, there is no room for covering up information that could alter the important decisions facing us as a nation.

It’s time to do the right thing. It’s time for true Corporate Social Responsibility. It’s time for a return to true TRANSPARENCY.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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