RevGen Utah Blasts off to Sales/Marketing Stratosphere

Last night’s RevGen Utah event was one for the record books. Mercato Partners and Adobe know how to throw a party. I was honored just to be among the awesome nominees. Once there, being among these quality “rockstars”, “movers & shakers” in the crowd was amazing and humbling. When nominated for this new and prestigious recognition, I made a deliberate decision to participate, but not to worry about winning. What, you say?

The RevGen Utah 2014 award is the brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners. It is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as the “rainmakers” of revenue. Just that thought should humble any nominee.

A mystery benefactor/fan nominated me, don’t know who. Thank you mystery person. I’ll bet you are a rainmaker yourself. From my name badge at the event and my name on the nominee webpage, it appears they focused in on my ongoing work promoting a very cool client, SpotterRF. In the middle of PilmerPR’s third year striving to make this compact surveillance radar manufacturer famous, we are pleased to help breathe life into their great tech story. This client is, however, one of more than 40 cool companies we’ve worked to promote in our company’s 11-year history. Four of these have landed in the Inc 500 (Mozy, AdvanceMD, Seastone, Funding Universe (Lendio)).

So, thanks for recognizing our work, mystery nominator. And, thanks to my staff that makes me look good. Perhaps I can expound on what I meant bfunnely saying I deliberately decided not to worry about winning. There were two components for determining RevGen 2014 winners: 1) peer review – the judges 2) self-promotion via social media. While the first of these is very flattering, the later required winners to get out there and work the social media room like a savvy politician. Did that scare or intimidate me? I don’t think so. We have a very effective Social Engagement and Reputation Management offering. Rather, I saw that this effort would take time away from my work promoting super PilmerPR clients like SpotterRF, Box Support, First Answers, US Synthetic, Suncrest Diamonds, M-Vac, Ryan Westwood, BizzBlizz, and Fluoresentric, among others.

From a PR pro standpoint, the selection process for #RevGen2014 was a brilliant way to drive interest around a previously unknown award. I would guess 150-200 talented folks were there and the band wasn’t half bad either. I knew the drummer, Sneez, having played onstage with him before. Yes, I’m a closet musician. There, I said it. Great tunes, good sushi, and great conversation with awesome professionals in search of excellence. What more could a PR & Marketing guy want? Well, I did play pinball, too.

Nicely played Dennis Wood, Alan Hall, and Greg Warnock. Go RevGenUtah! 5-Stars


About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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