Should Socially Responsible (CSR) Companies Toot Their Own Horn?

A recent article in Corporate Responsibility Magazine caught my eye.  It addresses well the dilemma faced by every good corporate citizen. That is “when” or “if” a company should draw attention to its own sustainable practices affecting people and the planet.  It’s written by Stephen Jordan,  executive director of the U.S. Chamber of Commerce Business Civic Leadership Center, which makes him a credible witness to me.

Here’s an excerpt on the benefits of CSR recognition:

Recognition and lists are a great way to establish how you are being perceived by others, relative to others.
• Recognition programs are a great way to surface best practices and learn what others are doing.
• Recognition raises awareness about what you do within your
company. We know how much you value your employees being proud of what you do—recognition and lists are tools for employee education and to praise those who make the work happen.

• Recognition raises awareness about the issues that you care about. The Business Civic Leadership Center’s “Best Partnership” award category is popular because it helps elevate causes and nonprofit partners as well as the companies.

• People like lists and awards, because they are excellent mnemonic devices and learning tools.

Now back to John Pilmer. Remember PilmerPR CSR Rule #1 when working on your CSR plan:

“First be good, then talk about being good.”



About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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